CONSUMER BUYING BEHAVIOR:

A consumer, making a purchase decision will be affected by the following three factors:

Personal: Unique to a particular person. Demographic Factors. Sex, Race, Age etc. Who in the family is responsible for the decision making. Young people purchase things for different reasons than older people.

Psychological factors : A motive is an internal energizing force that orients a person's activities toward satisfying a need or achieving a goal. Actions are effected by a set of motives, not just one. If marketers can identify motives then they can better develop a marketing mix.

Social Factors: Consumer wants, learning, motives etc. are influenced by opinion leaders, person's family, reference groups, social class and culture

 

The markets are more and more competitive and saturated, so the competition grows and becomes stronger every day.

The consumer's behavior changes are very intense and constant in a world much linked to globalization, modernity and technology.

These factors make the decision process and marketing actions more and more complex, so that often appear doubts of the best actions to be taken.

To help in decisions on your business, the MARKET RESEARCH has become a very important tool, because with it you’re capable of know better consumers, analyzing profiles, behavior, personal characteristics, market trends and competition structure.

With a hi-tech structure and a capable team in management and research strategy, Around Research offers you the best ways to collect information, in addition to providing fast and reliable results which serve to guide, solve and making process more rich and precise.

 

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